Pearson's Voice of the Student Program: resolving red flags to avert $2.3M in lost revenue
With their previous research program, Pearson was receiving survey results on the enrolment process, but they were missing the tools needed to react to the results in a timely manner and follow up any issues.
The company chose IFS Customerville to design enrolment surveys for Arizona State University and Maryville University, which launched in October 2018 and July 2019, respectively.
Since the enrolment survey launched, Pearson has responded to 132 Red Flag responses or more indicating high likelihood of student churn, potentially averting an estimated loss of $2.3 million in enrolment revenue.
Since the enrolment survey launched, Pearson has responded to 132 Red Flag responses or more indicating high likelihood of student churn, potentially averting an estimated loss of $2.3 million in enrolment revenue.
"We have responded to 132 Red Flag responses or more indicating high likelihood of student churn, potentially averting an estimated loss of $2.3 million in enrolment revenue."
Pearson
About Pearson
Pearson is the world’s largest education company, with more than 35,000 employees operating in 70 countries. Pearson’s mission is to help people make progress in their lives through learning. Every year Pearson helps more than 75 million people continue to learn and develop new skills.
Benefits seen using IFS
- IFS Customerville enables immediate response to student concerns
- IFS solution allows Pearson to address enrolment barriers promptly
- IFS Customerville helps in avoiding potential enrolment revenue loss
